It's big business.
Grok:
'The IRONMAN brand and its associated events, including the IRONMAN World Championship, are owned by World Triathlon Corporation (WTC), a subsidiary of Advance Publications. Advance Publications, a private media company owned by the Newhouse family, acquired IRONMAN in 2020 through its subsidiary, Orkila Capital, which partnered with Wanda Sports Group (the previous owner) to facilitate the purchase. Wanda Sports had owned IRONMAN since 2015, when it acquired it from Providence Equity Partners for approximately $650 million. Advance Publications also owns Condé Nast, further diversifying its portfolio beyond sports into media and publishing.
Edited on 14/09/2025 at 09:31:57.
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